Why is inkjet printing the best solution for printers and companies concerned about quality but above all profitability? There are several reasons for this growth in the printing industry. Inkjet is ideal for a variety of applications and opens the door to new applications. Inkjet printing is on the rise in the production environment. See how to convert to profit.
What are the growth drivers of inkjet printing?
Mass production inkjet printing can be a perfect fit for today’s communication and business transformation strategies related to printing. Why is this driving the growth of inkjet printing? Many things. Inkjet is ideal for a variety of applications and opens the door to new applications. By producing large amounts of variable content at lower cost, inkjet printing can deliver results that cannot be achieved with traditional digital and offset copying technologies.
Only inkjet printers can effectively meet certain requirements:
- Incorporate personalized marketing content in full color into various reports
- Create large-scale, personalized direct mail campaigns that generate a return on investment. ROI
- Shorten time to market for target publications
- Cost-effective production of small batches and low turnover orders
- Transform static salary catalogs into customized revenue generation tools
- These advantages make inkjet an important part of the conversion printing process.
Why your business will love inkjet printers
Inkjet printing on the rise: converting to profit. Many printers see inkjet production as an opportunity to re-evaluate their business and streamline their operations to reduce costs. For example, using a roll of cork paper to print on white paper can save money without having to create and store pre-printed offset trays for overprinting. In addition, the printing cost per page is lower than the cost of laser copying.
By reducing the total cost of printing, other ways that inkjet printing can transform printing operations are :
- Equipment integration
- Workflow automation
- Increase in productivity
- Reduce waste and inventory
- Optimized task combination
- Reduce operating costs
- Operational efficiency
- How Inkjet increases its revenues
Another advantage of inkjet printing is sales growth. For this reason, it is often necessary to rethink inkjet offset printing operations to use variable data to increase relevance and value for customers and their clients. Mass production inkjet converts applications in the following ways to generate new revenue streams :
- More effective personalized campaigns
- Improving taxation
- More production capacity
- Extended Functions
- Inkjet processing opens the door to new jobs and new growth, in other words: boost your bottom line.
Serial inkjet printing
Mass production inkjet printing can meet the needs of marketing specialists: Mass production inkjet printing. Outstanding image quality and an expanding range of multimedia products allow inkjet printers to quickly and cost-effectively process personalized messages for a wide audience with excellent results. This is the opinion of marketing experts :
- 92% of marketers want direct mail volume to increase or remain stable.
- 39% of marketers want more personalized data offerings.
- 74% of marketers are adding targeted messages to traditional communication.
The benefits of inkjet are in the application. Mass production inkjet printers support high quality marketing applications, which can help marketers implement effective and measurable strategies. With inkjet printers, the work you do today with other technologies can become more cost-effective.
Multi-channel strategy inkjet production
Thanks to continuous quality improvement and an ever-expanding range of media, the capabilities of inkjet technology far exceed the tasks we are committed to today. As inkjet production technology has matured, it has led to significant growth and attracted more markets and projects.
Inkjet printing on the rise: converting to profit.
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